Whitney Jefferies

Associate Account Executive at Comcast Spotlight

Whitney Jefferies's Professional Contact Details

Email (Verified)

****@comcastspotlight.com

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Location

West Palm Beach, Florida, US

Company

Comcast Spotlight

Person Seniority

entry

Person Functions

sales

Whitney Jefferies's Current Company Details

Comcast Spotlight

New York, New York, US • 3273 Employees

marketing & advertising

Comcast Spotlight is the ad sales division of Comcast and we provide video solutions to local, regional and national businesses through television and digital advertising. We provide TV, digital and multi-screen advertising opportunities across multiple platforms (cable TV, satellite, telco, digital, mobile) and can target customers geographically and demographically to more efficiently and effectively reach and engage with specific audience segments. Our geographic segmentation tools reach the sub-DMA level, presenting more relevant messages to distinct audiences, while interactive applications offer opportunities to capture actionable leads and invite consumers to learn more about a product or service. By partnering with other cable companies and television providers (satellite/telephone) in many markets to form interconnects, we make buying local advertising easier. Advertisers can now reach most "pay TV" homes in a market with one-stop shopping and a standardized, consistent buying experience across multiple markets. With a consistent lineup of more than 50 networks across our markets, Comcast Spotlight makes it easy for regional and national advertisers to buy the same demographically targeted television and digital networks across multiple markets. We work with the top names in research to help our clients understand how their target audiences consume media. The process begins with a custom needs analysis for each advertiser, serving as the foundation for a media plan designed specifically to achieve that advertiser's goals. Cable television brands are incredibly valuable and highly recognizable. Our clients can take advantage of the great affinity viewers have for cable networks and shows to create customized marketing initiatives leveraging the strong connection between viewers and their favorite programs. To learn more about out cable television and digital advertising solutions, please visit www.comcastspotlight.com

Founded Year

2003

Organization Website

comcastspotlight.com

Organization Languages

English

Alexa Ranking

981969

Current Technologies

marketo

amazon aws

facebook conversion tracking