We're one of the largest retailers in the U.S. with more than 1,000 department stores throughout the United States and Puerto Rico, and millions of online customers via jcp.com and our mobile apps. Ma...
We're one of the largest retailers in the U.S. with more than 1,000 department stores throughout the United States and Puerto Rico, and millions of online customers via jcp.com and our mobile apps. Many store locations also include a Sephora inside JCPenney boutique and in-store hair salon. We sell some of the world's best-known brands in kids, apparel and home, alongside our exceptional assortment of private brands that are found only at JCPenney. We work every day to deliver an unbeatable combination of style, quality and value, along with an excellent shopping experience for our customers. JCPenney began in 1902 in the small community of Kemmerer, Wyoming, USA. The first store was named The Golden Rule, because it was the standard by which our founder, James Cash Penney, ran his business.. The Golden Rule — which is to treat others as we would like to be treated — remains a guiding principle for our Company today.