Novel Ideas, Inc. is operated out of Tampa, FL where we've established the Central Florida market as an incubator for our products; making refinements to our product features, lineup, packaging, and m...
Novel Ideas, Inc. is operated out of Tampa, FL where we've established the Central Florida market as an incubator for our products; making refinements to our product features, lineup, packaging, and marketing strategies over time. Our goal over the last year was to work hands on with the product and those who would use it on all levels - from homeowners to the largest commercial landscape contractors in the region. The initiative was to truly prove the viability and national marketability of our products. At the onset we aimed to sell a full 40' shipping container of our product (40 pallets) in a month's time. Once we applied what he had learned through these trials, we were selling those containers in less than 4 days in season. In the span of a year EcoBorder has tripled its distribution from 31 to 93 retail outlets, while expanding its geographic outreach from Florida to now over 11 states.