Receptiv (formerly known as MediaBrix) is the leading in-app, mobile video platform serving Ad Age's top brands and world's largest app publishers. Recently named AdWeek's Top Mobile Innovator, Recept...
Receptiv (formerly known as MediaBrix) is the leading in-app, mobile video platform serving Ad Age's top brands and world's largest app publishers. Recently named AdWeek's Top Mobile Innovator, Receptiv's mission is to put human experience at the center of advertising. With a user first approach in mobile, the proprietary advertising platform creates a uniquely receptive and emotionally motivated user by understanding the degree and direction of human emotion to build a real-time ad experience that provides users with context and value. Receptiv combines emotional targeting with precise audience intelligence via Motiv, its first-party data management platform built on insights from 150 million DeviceIDs. Receptiv is available via both programmatic and managed service to create contextualized brand engagements during 500 million key moments every month, across more than 1,300 premium apps. Backed by investors including Edison Partners and Revel Partners, Receptiv delivers 300% higher brand lifts per Vizu over other digital formats.