Cognition enables all businesses to achieve commercial value from marketing investment. We do this through Dual Process Marketing – a proprietary methodology developed over almost 20 years th...
Cognition enables all businesses to achieve commercial value from marketing investment. We do this through Dual Process Marketing – a proprietary methodology developed over almost 20 years that blends marketing, research and psychology. Using the principles of Dual Process Marketing, Cognition builds robust, evidence-based, integrated marketing strategies capable of delivering agreed marketing objectives. Our approach is accountable, flexible and delivers quantifiable changes in the effectiveness of multiple marketing channels. These changes are reviewed and refined in real time, which minimises waste and maximises the return on marketing investment.