Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c. and the U.S. parent company of R.J. Reynolds Vapor Company; Niconovum USA, Inc.; Niconovum AB; Santa F...
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c. and the U.S. parent company of R.J. Reynolds Vapor Company; Niconovum USA, Inc.; Niconovum AB; Santa Fe Natural Tobacco Company, Inc.; R.J. Reynolds Tobacco Company; American Snuff Company, LLC; Kentucky BioProcessing Inc.; RAI Innovations Company; and RAI Services Company. RAI and its subsidiaries are leading the transformation of the tobacco industry in ways that will benefit society because policy is evolving, the marketplace is more dynamic than ever before and adult tobacco tastes are changing. Adult tobacco consumers want new, convenient, smoke-free ways to enjoy tobacco. Our vision is to achieve US market leadership through the transformation of the tobacco industry by meeting emerging marketplace demands for innovative tobacco products while redefining how a tobacco company can help reduce the harm caused by smoking. This commitment is the right thing to do and will ultimately advance our commercial objectives. Our vision creates tremendous opportunities for our companies and people to grow, creating a successful and sustainable future for all.