This nimble and creative strategic communications consultancy was established to help clients articulate their Big Idea, fill the information vacuum with their own narrative, and be first with the tru...
This nimble and creative strategic communications consultancy was established to help clients articulate their Big Idea, fill the information vacuum with their own narrative, and be first with the truth in a crisis. Specifically, we believe that traditional and social media channels are merely conduits of your Big Idea - your story, your corporate character, the reason you do what you do. We also believe that media is an environment that abhors a vacuum. It will be filled with information so it might as well be yours. And if you fail to fill the vacuum, you should at least be first with the truth when a crisis strikes. This is the essence of strategic communications and it applies to small reclusive hedge funds as well as geopolitical actors.