Founded in 2003 on a belief that there was a better way for brands to actively and responsibly engage Cal students on the UC Berkeley campus. Our vision was to leverage the power of experiential marke...
Founded in 2003 on a belief that there was a better way for brands to actively and responsibly engage Cal students on the UC Berkeley campus. Our vision was to leverage the power of experiential marketing and social media to create the human connection that lasts a lifetime. We introduced ourselves to the world with the debut of a large scale experiential marketing event called Caltopia. Fourteen years and 500+ partnerships later, Caltopia has become the largest college lifestyle event in the nation and we continue to create brand experiences that inspire, connect and transform the Cal community. The secret ingredients to our ongoing success - the 30,000+ Cal students that we serve annually, and our team of multi-generational connectors, influencers and relationship builders. We believe in the power of giving back, and regularly share our insights, expertise, and ideas with other universities, and brands of all sizes committed to generating social good through the human connection. Our mantra - the experience is the marketing! Contact us at [email protected] if you would like to help us transform the Cal community!
Founded Year
2003
Current Technologies
google analytics
crazyegg
facebook widget
css: max-width
jquery 2.1.1
apache
php 5.3
wordpress.org
typekit
google universal analytics
nginx
wordpress.com
google font api
css: font-size em
f5 big-ip
bootstrap framework
bootstrap framework v3.2.0
google maps
varnish
box.net
drupal
new relic
gmail spf
google apps
Job Functions
Media And Commmunication
Sales
Arts And Design
Marketing
relationship building
social & digital media engagement
bringing the best out in people
visual storytellers
cause related marketing
experiential marketing
marketing & advertising
Kevin Fernandez's Work History and Education
UC Berkeley: Recreational Sports Marketing Group
Kayaking Instructor & Guide
2013 - Present
Caravan Health
Colleagues at
Uc Berkeley Recreational Sports Marketing Group