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Kathy Carson
Director, Member Policy at
Numeris
Kathy Carson's Professional Contact Details
Email (Verified)
****@numeris.ca
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HQ
(416) 445-9800
Location
Toronto, Ontario, Canada
Company
Numeris
Person Seniority
director
Kathy Carson's Current Company Details
Numeris
Toronto, Ontario, Canada
• 272 Employees
market research
Numeris (formerly BBM Canada, Sondages BBM in Québec), is a not for profit, member-owned tripartite industry organization, which has been operating since 1944. We provide broadcast measurement a...
Numeris (formerly BBM Canada, Sondages BBM in Québec), is a not for profit, member-owned tripartite industry organization, which has been operating since 1944. We provide broadcast measurement and consumer behaviour data, as well as industry-leading intelligence to broadcasters, advertisers and agencies. Our sophisticated data tracking and measurement technologies and services gather relevant information on audience behaviours during and after broadcasts, giving our members business critical insights into the impacts of broadcast content and consumer behaviours. By providing important audience and consumer behaviour information and intelligence, we enable broadcasters and advertisers to deliver high quality and relevant programming that meets the clearly defined needs and wants of Canadians. Our services include national and regional TV/Radio meter panels employing Portable People Meter (PPM) technology, diary surveys for our 100+ radio and television markets, and a variety of syndicated and custom research studies. This information is used by: - TV and Radio stations to help them understand who their audiences are; - Advertisers that want to reach people who might be interested in their products; - Advertising agencies, and; - Other broadcast-related organizations.
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Founded Year
1944
Organization Website
numeris.ca
Organization Languages
English, French
Organization Revenue
100600
Current Technologies
outlook
office 365
asp net
google analytics
jquery 1 11 1
mobile friendly
microsoft-iis
cornerstone on demand
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market research
Kathy Carson's Work History and Education
Numeris
Director, Member Policy
1999 - Present
Colleagues at
Numeris
Mayla Sarefe
Market Research Interviewer
Phone
Email
Bibi Phillips
Program Associate
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Email
Phillip Cunha
PPM Panel Administrator
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Liz Mota
Data Production Specialist
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Email
Erin Sherry
Team Lead
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Email
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