Creating meaningful experiences By Design We are Conran Design Group. We were created (in 1957) with one goal in mind – to make design more widely accessible, relevant and useful. In today's ...
Creating meaningful experiences By Design We are Conran Design Group. We were created (in 1957) with one goal in mind – to make design more widely accessible, relevant and useful. In today's context, we believe that this means design should be more than the output or the aesthetic. It can and should be used throughout the process to surface issues and challenges and build consensus. When used in this way design becomes more powerful for those involved in the process and helps to deliver more meaningful experiences for those it connects with. It has the ability to satisfy both rational and emotional needs and make those experiences more personally relevant. In this way, design can drive innovation, change behaviour and add measurable commercial value. This is working By Design, rather than simply delivering design. CONTACT US: T: +44 (0)20 3196 8888 E: [email protected]