In Vivo BVA is a full service Market Research and Shopper Insights agency providing laboratory testing of in store marketing variables like in store media, packaging and new products. In Vivo was fo...
In Vivo BVA is a full service Market Research and Shopper Insights agency providing laboratory testing of in store marketing variables like in store media, packaging and new products. In Vivo was founded twenty five years ago by a Research Executive and a Brand Manager to provide real behavioural and neural insights into how "consu-shoppers" really make choices in retail environments. Our proprietary Shopper Labs allow us to immerse respondents in a real controlled shopping environment with gondola shelves, refrigerators, freezers and music. Shoppers are asked to go shopping in multiple categories "as they would in their regular store". Their behaviour and purchases are monitored and recorded, and they are subjected to eye-tracking, attitudinal and neural tests to understand the real factors influencing their choice at the shelf. In Vivo BVA is a Global shopper marketing and packaging insights leader