Canadian Broadcast Sales (CBS) is the largest national radio sales organization in Canada. Our collective market presence reaches 80% of Canada's total population. We represent 43 broadcasters and mor...
Canadian Broadcast Sales (CBS) is the largest national radio sales organization in Canada. Our collective market presence reaches 80% of Canada's total population. We represent 43 broadcasters and more than 400 radio stations (including repeaters) in 228 Canadian markets. CBS streamlines the radio buying process by offering advertisers a simple, convenient and cost-effective method to purchase airtime on radio stations across the country. We manage and direct radio station objectives and expectations. We understand market conditions and are skilled in developing and implementing sales strategies to fit market dynamics. With our breadth of stations we are well positioned to meet any marketing requirements. CBS is owned by Corus Entertainment Inc. and Rogers Communications Inc. — two of Canada's leading radio station operators. In addition our company represents some of the largest independent broadcasters in Canada including Golden West Broadcasting, Vista Broadcast Group, Rawlco Radio, RNC Media Inc. , Cogeco Diffusion Inc., Stirling Communications, Blackburn Radio Inc., Larche Communications, Jim Pattison Broadcast Group and Maritime Broadcasting.