brand, communications and operations know-how from a Retail Marketing Maven I have been working in retail sales and marketing for 12 years. In the last 5 years I have helped two retailers by opening ...
brand, communications and operations know-how from a Retail Marketing Maven I have been working in retail sales and marketing for 12 years. In the last 5 years I have helped two retailers by opening 29 stores in total, launching a new route to market, rebranding a retail channel and building sales and marketing teams from scratch. Now working as a consultant, I bring my considerable skills and experience to retailers where I make a pronounced contribution to the success of their brand. Whilst I can assist retailers on a broad range of business issues, my core areas of expertise are growth, loyalty and optimisation in sales and marketing. Growth – I am the leading authority on launching new routes to market, store openings and refits/retail environments, and turning market research insights into actions Loyalty - Developing/launching award winning brands inc brand items such as packaging, marketing tools and guidelines. Increasing customer engagement, utilisation of the social media upsurge to drive loyalty and other online marketing strategies. Optimisation - Trouble shooting underperforming stores or the whole retail portfolio from both an operations and marketing perspective. Assistance in improving the profitability of marketing activities via setting up/analysing metrics such as ROI, footfall and conversion analysis etc. Building/restructuring sales and marketing teams/change leadership and process improvements.