DO YOU KNOW YOUR COLOR? You know the color on your nail. You know the color on your lips. But, do you know the color your hairdresser puts on your hair? Where's the attitude? Where's the Fashion? Wher...
DO YOU KNOW YOUR COLOR? You know the color on your nail. You know the color on your lips. But, do you know the color your hairdresser puts on your hair? Where's the attitude? Where's the Fashion? Where's the FUN? Now imagine you are a Roman Goddess, a Party in Lombardy or David's Muse? With over 100 colorful ways for salon customers to express themselves with hair color, Aloxxi transforms formulas into FUN, interactive salon experiences. THE CONCEPT The concept of Color Personalities hails from a Professional Beauty Industry icon, OPI Founder, George W. Schaeffer. Infusing 30 years of passion for color and quality professional products into Aloxxi, Schaeffer has set out to both educate clients about the salon experience as well as highlight the role of the hairdresser as on artist and expert by creating an entirely new way to experience and care for color treated hair.