Ian Donahue

Project Director at Prs In Vivo

Ian Donahue's Professional Contact Details

Email (Verified)

****@prsresearch.com

Get Email Address

(201) 346-1600

Location

New York, New York, US

Company

Prs In Vivo

Person Seniority

director

Ian Donahue's Current Company Details

Prs In Vivo

Teaneck, New Jersey, US • 215 Employees

market research

Perception Research Services (Teaneck, NJ) and IN VIVO (Paris, France) are pleased to announce the merger of their companies. This merger unites the world's two leading research agencies focused on packaging, shopper marketing and new product innovation. Specifically, the new company PRS IN VIVO brings together: PRS' global leadership in packaging research with IN VIVO's validated STM/volume forecasting model and expertise in new product testing IN VIVO's global network of Shopper Labs with PRS' extensive Qualitative research team PRS' leadership in eye-tracking research with IN VIVO's pioneering work in applying behavioral economics ("Nudge") to consumer goods marketing With these capabilities, PRS IN VIVO will help FMCG marketers succeed at both the "1st moment of truth" (purchase) and the "2nd moment of truth" (product usage experience). The Senior Management of both entities will remain with the new company.PRS IN VIVO will have approximately $90 million USD in annual turnover and 300 employees across offices in China, France, Germany, Italy, Singapore, Switzerland, the U.S. and UK. Major clients include Unilever, Nestle, L'Oreal and Pfizer, among many others. "We are very pleased to be joining forces with a company that shares our commitment to thought leadership, innovation and "expert advisor" relationships with clients," said Scott Young, who will be the Global CEO of PRS IN VIVO, "and we are excited about bringing new services to our clients, such as volume forecasting, product testing and behavioral economics." "We are excited to combine our suite of services with PRS," said Alain Sivan and Eric Singler, co-founders of IN VIVO, "and to offer our clients a truly global network of packaging, shopper marketing and new product services. With our expertise, methodologies and global scope, PRS IN VIVO has the tools to help our clients succeed." If you have any questions, please do not hesitate to contact us.

Founded Year

1972

Organization Website

prsresearch.com

Organization Languages

English

Organization Revenue

75000

Current Technologies

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