CALM THE CHAOS, GROW THE BRAND Â LPA brings strategic clarity to the chaotic brand-building landscape. With the chaos created by the rise in millennials, disruptive business models, and media fragm...
CALM THE CHAOS, GROW THE BRAND  LPA brings strategic clarity to the chaotic brand-building landscape. With the chaos created by the rise in millennials, disruptive business models, and media fragmentation, customer-centric Brand Strategy is more important than ever.  Who should you target? Why should they choose you? How should you stretch your Brand? A strategy that answers these fundamental questions can calm the chaos by focusing your organization on the biggest opportunities. Strategy informs resource allocation and builds Marketing ROI.  A-PLAYERS, NO LAYERS LPA is a team of true experts – with a stunning breadth of experience – who practice leading-edge Brand-building approaches and offer custom solutions that deliver results. Fast, agile, experienced, pragmatic, and no waste – that's the LPA difference. That's why about 90% of our clients invite us back.  CAPABILITIES & SERVICES  From a complete reboot of your brand strategy and organizational capability, to simply getting good work over the finish line – we help focus your organization on its biggest priorities and opportunities. 1. Global Brand Strategy (solving wicked challenges) -- Disruptive Landscape Understanding -- Insight discovery & Targeting -- Authentic Brand Positioning -- Omni-channel Brand Architecture -- Brand Innovation & Equity-building Adjacencies -- Integrated Agency Briefing  2. Brand Building Capability - we like good training 'scores', but too often attendees enjoy a training, but do nothing differently afterwards. We take a total system view that changes behavior. -- Agile Brand Building Frameworks (tailored to company / industry) -- Training development & delivery