In January 1991 Ken Muff Lassen founded the company International Design Enterprise A/S. By coincidence he noticed that the abbreviation of the full name was in fact IDEAS – which by and large ...
In January 1991 Ken Muff Lassen founded the company International Design Enterprise A/S. By coincidence he noticed that the abbreviation of the full name was in fact IDEAS – which by and large summed up what the company was all about. The past 20 years IDEAS revolutionized the grinding business. When we started all grinder mechanisms were made in either steel or plastic. Today ceramic grinders are considered the standard. We have sold more than 40 million ceramic grinders and our technologies are used worldwide by the leading brands of the industry. IDEAS continue to be on a mission to upgrade the world of grinding. We have solutions for all segments – from hypermarket to high street. We are the leading business-to-business supplier of ceramic mechanisms, either as finished products or mechanisms. Besides grinders we have concepts and technologies for wine aerating, knife honing and more. It is our belief that all inventions can be improved and we are constantly striving to maintain our role as pioneers in the development of functional concepts for the modern household. Contact us to learn more.