Spoonful of Sugar A unique university spin-out company dedicated to providing evidence-based adherence solutions to healthcare providers, NGOs and the life science industry. Spoonful of Sugar (SoS) ...
Spoonful of Sugar A unique university spin-out company dedicated to providing evidence-based adherence solutions to healthcare providers, NGOs and the life science industry. Spoonful of Sugar (SoS) are medicines-related behaviour consultants and solution providers. SoS delivers intelligent medicines engagement programmes and evidence-based adherence solutions on behalf of the pharmaceutical industry and healthcare providers. Our programmes are designed to optimise access and adherence to medication as well as increasing stakeholder concordance and improving health outcomes. Working in close collaboration with Rob Horne, Professor of Behavioural Medicine, School of Pharmacy, University College London, SoS have unrivalled access to over 15 years of academic insight and cutting edge research techniques. This makes us uniquely placed to interpret this unparalleled insight and deliver effective and tailored solutions for our clients. Current theory and evidence in adherence provides strong support for a ‘Perceptions and Practicalities Approach' to adherence support. This recognises that in addition to practical barriers, such as forgetting to take treatment or difficulties administering treatment, perceptual barriers, such as beliefs regarding treatment necessity and concerns about side effects, also have a major role to play in adherence.