We work with ambitious brands and rights holders to help them get more from their sport and music assets. Our mission is to understand the emotion, devotion and irrationality that make ‘fans' ...
We work with ambitious brands and rights holders to help them get more from their sport and music assets. Our mission is to understand the emotion, devotion and irrationality that make ‘fans' behave so differently from ‘consumers'. This drives our creative process and enables us to produce activations and campaigns that fan bases will like, follow, share and most importantly love. You've got great assets now, let's get out there and use them... 'Our unique understanding of fan behaviour drives our creative process and enables us to produce ideas that fan bases will love, unlocking the true value of partnerships'​ Fanatic is the name of our Strategic Planning & Insight department and is always at the core of our thinking. From academic research to tracking rituals, dress codes and language our aim is to understand fans psychology better than anyone else. We feed this insight into our creative team in order to create great campaigns that always achieve our client goals.