In 2011, we were the first bakers to expand into the snacks category and are proud to be the only company in the UK which produces Baked Pitta Chips, as an alternative to potato crisps and tortilla ch...
In 2011, we were the first bakers to expand into the snacks category and are proud to be the only company in the UK which produces Baked Pitta Chips, as an alternative to potato crisps and tortilla chips. Following a £6 million development programme including extensive consumer research and packaging development, five different flavours of Baked Pitta Chips are now available in over 3500 outlets including Tesco, Sainsbury's, Waitrose, Asda and Co-op stores across the UK, as well as a number of independent retailers, convenience stores and vending machines. The ambition of continually innovating our product offering and increasing our presence in the snacks category was marked in July 2012 with the launch of our new Indian-inspired Baked Naan Chips. Two flavours, Classic Tikka and Fiery Madras are now available through 400 Morrisons stores across the UK and independents. ✔ Made from pitta bread ✔ Baked twice for the perfect crunch ✔ A third less fat than potato crisps* ✔ Available in 150g, 85g & 40g bags ✔ No artificial ingredients ✔ Made with sunflower oil *when compared to standard potato crisps If you'd like to find out more please email [email protected]