Legal notice: http://sturmunddrang.de/en/impressum/. We are a Cultural Research and Open Innovation Agency. We lead participatory projects to develop human-centric offerings for the markets of tomorr...
Legal notice: http://sturmunddrang.de/en/impressum/. We are a Cultural Research and Open Innovation Agency. We lead participatory projects to develop human-centric offerings for the markets of tomorrow. We believe a contextual understanding of people is key to adressing consumer psychology. We innovate branded ecosystems of human-centric products and services. #1 We explore human longings and behaviors in situ, i.e. in their social and cultural environment, with a firm anchoring in human sciences and cultural studies. #2 We identify the strongest opportunity areas with reference to identified longings, experiences and benefits. #3 As part of our open culture of innovation, we encourage companies to involve communities of practices, innovators and lead users to co-imagine and prototype.