We are a global market research-based healthcare brand consultancy. We live and breathe brand strategy - helping our pharmaceutical clients take their brands further than they thought possible through...
We are a global market research-based healthcare brand consultancy. We live and breathe brand strategy - helping our pharmaceutical clients take their brands further than they thought possible through a deeper understanding of their customers is our passion. Our roots lie in consumer marketing, giving us a unique perspective that provides our clients' brands an advantage in the highly competitive pharmaceutical industry. We offer our clients a total solution, working across the spectrum of the entire brand life cycle, from unmet needs research at Phase I/ II through to positioning, motivational profiling of target audiences and communications development. We've developed our own specialist research tool kit to provide tailored, innovative marketing solutions in qualitative and quantitative research. We provide a unique consumer-based insight into every step of the product life cycle. TPS has worked in almost every therapeutic area and has a 100% dedicated-to-oncology research group as well as an orphan disease research group - both of which combine brand understanding with therapy area experience to deliver strategic insights in these increasingly complex markets.