The Women's Tennis Association approved a ground-breaking 10 year media agreement of more than US$525 million with incumbent partner, Perform. This extended partnership is the largest live media right...
The Women's Tennis Association approved a ground-breaking 10 year media agreement of more than US$525 million with incumbent partner, Perform. This extended partnership is the largest live media rights and production venture in the history of the WTA and in women's sports. For the first time as part of a major strategic move for the WTA, the aggregation and centralization of all WTA tournament media rights will deliver every WTA event across linear, digital and over-the-top (OTT) offerings. Ultimately, this will improve the fan experience by making it easier to consistently follow favorite WTA players throughout the year. The agreement introduces WTA Media, a joint endeavor between both organizations which will deliver unprecedented premium content to tennis fans worldwide. WTA Media, together with tournaments, will produce all main draw singles matches and the semifinals and finals of all doubles matches from 2017. Furthermore, WTA Media will increase its production of news content by 40 percent. It will also deliver additional magazine shows and significant off-court content to support the WTA's mobile, digital and social media strategy. WTA Media will provide unprecedented access to fans with more content on and off the court.