CohereOne is a full service digital and direct marketing company with one purpose: to help our clients win. Five members of our team have been CEO's of large, successful direct to consumer and/or B2B ...
CohereOne is a full service digital and direct marketing company with one purpose: to help our clients win. Five members of our team have been CEO's of large, successful direct to consumer and/or B2B businesses, so we bring a perspective that most "marketing" companies do not. We combine vast practical experience with talented staff, intelligent tools, analyses and insights to help our clients drive winning marketing and merchandising strategies. We firmly believe: (1) Marketing is only effective when promoting a strong brand/merchandise. Marketing can't help a company sell things that no one wants. (2) Marketing is about understanding and reaching the right consumers, not "optimizing channels." Customers make purchases, not channels. (3) Data is valuable when it drives specific strategies and tactics with measurable results. Without a strategy and a way to measure it, data just takes up space. In particular, we are dedicated to helping direct and digital marketers incorporate the concept of "intent" into their marketing and merchandising execution. Transaction history is valuable, indeed. But it is history. Consumers continuously leave us digital "clues" about what and when they intend to buy next. We use these clues to enhance historical data and improve our clients' marketing and merchandising programs, both online and off.
Founded Year
2014
Organization Website
cohereone.com
Organization Languages
English
Organization Revenue
6000
Current Technologies
outlook
office 365
google tag manager
bootstrap framework
typekit
google analytics
appnexus
facebook web custom audiences
facebook widget
recaptcha
linkedin display ads formerly bizo
facebook login
mobile friendly
Job Functions
Marketing
Operations
customer relationship management digital insight & optimization customer acquisition strategic marketing audits catalog & digital creative