Transforming land, names, and lives Since it developed the vast tract of swamp land that is now the bustling city of Makati, Ayala Corporation has become a name indelibly etched in the minds of Filip...
Transforming land, names, and lives Since it developed the vast tract of swamp land that is now the bustling city of Makati, Ayala Corporation has become a name indelibly etched in the minds of Filipinos as a visionary developer of land, as a builder of dreams. Yet, it was only in 1988 when Ayala Corporation spun off its real estate division into a separate company, giving birth to Ayala Land Inc. (ALI). ALI then was primarily associated with high-end projects, whether central business districts, commercial centers, or exclusive family residences, found mostly in Makati and Alabang in Muntinlupa City. Brand Promise The brand promise of Avida stems from the brand promise of the parent company, Ayala Land, which is 'Enhancing Land, Enriching Lives.' Avida focuses on enriching the lives of the hardworking middle class by offering their families a home to be proud of one that is nestled in a peaceful and safe community, accessible to public transportation, beautifully and practically designed, and one that will prove reliable performance over time.