Bac Phuon

Employé at Tpg

Bac Phuon's Professional Contact Details

Email (Verified)
****@tpgdirect.com
HQ
(215) 592-8381
Location
Geneva, Geneva, Switzerland
Company
Tpg
Person Seniority
entry

Bac Phuon's Current Company Details

TPG Direct We are experts in multi-channel customer acquisition who help our clients make complex targeting decisions, optimize marketing investment and generate profitable growth. WHAT WE DO At TPG ...
TPG Direct We are experts in multi-channel customer acquisition who help our clients make complex targeting decisions, optimize marketing investment and generate profitable growth. WHAT WE DO At TPG Direct, we make targeting and channel integration simpler and more profitable by leveraging strategy, analytics and creativity. HOW WE DO IT We use lifetime value as a lens to focus on strategic marketing opportunities. We generate a Predictor Score and apply it to online and offline databases for modeling purposes. We segment your most valuable prospects based on needs, attitudes and behaviors and map each segment's unique shopping pathway. We rank order customer acquisition marketing opportunities across multiple channels and recommend your most profitable strategy We create highly engaging, breakthrough multi-channel campaigns that leverage our proficient understanding of each channel and your prospects. WHAT MAKES US DIFFERENT Our experience in regulated markets like insurance, financial services, telecom and healthcare allows us to understand complex customer acquisition challenges that face marketers in these industries and others. We create unique solutions that optimize your marketing investment in response to your prospects' behavior. We help you leverage data so you can rapidly and precisely recalibrate your marketing mix. At TPG Direct, we have the "can do" attitude of a small agency, with the resources and strength of a large advertising network.
Founded Year
1992
Organization Website
tpgdirect.com
Organization Languages
English
Organization Revenue
11000
Current Technologies
route 53
outlook
office 365
amazon aws
google analytics
wordpress org
apache
shutterstock
google tag manager
openssl
mobile friendly
optimizely
pingdom

Job Functions

Engineering
Consulting
Sales
Education
Marketing
Accounting
Information Technology
Human Resources
Support
Administrative
Operations
Legal
Product Management
Finance
Business Development
Arts And Design
Entrepreneurship
Media And Commmunication
hispanic
drtv
seo
sem
multichannel marketing
social media
advertising
direct response
direct marketing
digital
healthcare
financial services
content marketing
analytics
managed care
direct mail
inbound marketing
insurance
marketing
health & insurance
marketing & advertising
web development
brand marketing
information technology & services
search marketing
consumer internet
consumers
internet
health care
health
wellness & fitness
hospital & health care
finance
enterprise software
enterprises
computer software

Bac Phuon's Work History and Education

TPG
Employé
1984 - Present

Colleagues at Tpg

Certified Medical Coder
Interwoven Developer
Direct mail Production
Marketing Communications, Interactive and Program Manager

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