Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. Insight's business savvy team of social scientists mel...
Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. Insight's business savvy team of social scientists melds quantitative muscle with qualitative finesse to meet its client's strategic challenges. Insight gets to the deeper truth of what drives people and their relationships to brands and opens possibilities for growth. Founded in 1998, Insight's services include Thought Leadership Studies; Segmentation/Targeting Strategy; Brand Positioning/Strategy; Brand Tracker Studies; Pilot Testing/Concept Development; and Innovation Workshops. Business categories in which Insight specializes include kids (through Insight Kids); media; travel & leisure; fashion & retail; consumer products and electronics; and education/social cause. Insight is based in Tribeca, NYC.