TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers. Our mission is simple: make the car-buying process easier. Achieving this goal ...
TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers. Our mission is simple: make the car-buying process easier. Achieving this goal begins with analyzing the most accurate, timely and comprehensive pricing information available. Then making it easy to understand and available; free of charge. This kind of upfront pricing information will allow you to recognize a good price based on what others actually paid. The result: consumers and dealers have a guide that helps them establish a baseline of trust and the parameters of a good deal. We also understand that price isn't the only thing that matters. You also want a great experience. We partnered with a national network of over 11,000+ dealers who also believe that truth and transparency are the foundation of a great car-buying experience. Additionally, we've partnered with some of the nation's largest and most respected organizations including AAA, American Express, Consumer Reports, Sam's Club and USAA, to educate their members about the automotive market, savings and incentives available.