SoundOut is an automated crowdsourced prediction and validation SaaS platform capable of testing the resonance of any media type (imagery, concepts, video, audio) with any target demographic in over 3...
SoundOut is an automated crowdsourced prediction and validation SaaS platform capable of testing the resonance of any media type (imagery, concepts, video, audio) with any target demographic in over 35 countries. Powered by a proprietary fast growing consumer panel of over 2 million people, It is used by businesses, agencies and brands across the product lifecycle. From concept testing, product development, ranging and marketing to content targeting, the SoundOut platform offers 24 hour turnaround at an unmatched accuracy and cost. It also provides second by second interactive analysis of video edits together with deep qualitative and quantitative metrics, enabling swift optimisation and targeting of original digital content pre-release. SoundOut BrandMatch is a complimentary product that provides an empirical measurement of the closeness of match between a brand's actual or aspirational personality and any piece of media content (images, video, audio, celebrity, or even a competitor brand). It does this by automating over 30 years of academic research to create a simple yet powerful crowd powered service to ensure brand values and personality are constantly being reinforced by all brand messaging, regardless of content or medium.