LOOKBOOK is the #1 source for fashion inspiration from real people around the world. Founded in 2008, LOOKBOOK is the leading online community centered around shoppable personal style photography ('l...
LOOKBOOK is the #1 source for fashion inspiration from real people around the world. Founded in 2008, LOOKBOOK is the leading online community centered around shoppable personal style photography ('looks'​). Also known as simply LB, LOOKBOOK is a platform that enables members to publish and share looks as well as draw up-to-the-minute fashion inspiration from other members. The most inspiring looks of the moment—as determined by community 'hype'—are displayed on the dynamic 'Hot'​ page, while the most recent looks posted are published to the 'New'​ page. LOOKBOOK was created to bring together creative, passionate, and openminded fashion enthusiasts, and to democratically recognize the talents of real people around the world. In a sense, it is the world's first 'editor-less'​ (user-generated and community-curated) fashion magazine. As of 2014, LOOKBOOK has over 1.5 million registered members.